What is the average view on youtube

There have been over 33 million videos uploaded to this section alone in the past 30 days. This video has not only generated over 98 million views, but also provided a very real and impressive R. I for the brand behind it :. People and Blog videos with:. Top Tip: If your video features a baby, or a multiple of babies, then make sure those keywords appear somewhere in your title and description!

The Entertainment category on YouTube is the 4th most active one, with an average view count of 9, per video upload. Now, this category is a real mish-mash of content, with creators uploading all sorts of videos that they consider entertaining. The Warner Bros owned Channel has Keyword Observations: Talkative foxes aside, what kind of sub-categories get the most views? Entertainment videos with:.

Gaming videos with:. The Education category on YouTube does what it says on the tin — educates and informs the viewer via a range of video content. Keyword Observations: We looked at a range of short-tail keywords to see how their inclusion in the title and video description affects the average view count. Education videos with:.

Content includes branded advertising videos which have gone super-viral see example below , car reviews, videos about cars, driving, and other general transport topics, and just about anything you can think of that has to do with vehicles, vehicle parts, and opinions about different types of vehicles.

Jean-Claude Van Damme helped generate 77 million views for Volvo Trucks, and the brand attracted a ton of earned-media via a number of parody videos that also went viral. The video continues to be incredibly popular, generating around K views in January alone:.

Keyword Observations: We took a look at how optimizing for certain brands, and other intent-type keywords would affect the average view count for the category. When it comes to popularity, the viewer is definitely attracted to videos that have that entertainment factor because Auto videos with:.

YouTube is the ideal platform for travel content, because according to Google, two out of three U. It became one of the most popular videos ads ever on YouTube, with 77 million views in its first week:.

Travel and Events videos with:. Most of the time, the ideal video structure for the types of videos you create already exists. Start by taking a look at how successful channels in your niche structure their videos.

Then, use this structure for your videos and measure the responses. Most videos suffer a huge drop-off in viewers within the first minute. Why is this? If you do not hook viewers within the first few seconds of your video, they will be more likely to lose interest.

So, having good hooks present in your videos is crucial. This is quite similar to what I mentioned above with video structure. You need to evaluate your videos and determine if you have weak hooks or no hooks at all. If you have weak or non-existent video hooks, chances are viewers are simply not engaged enough to watch your videos for a long duration.

The main location of interest to place a video hook is in the introduction of a video. Many videos suffer a large drop-off in viewers within the first minute. To combat this, you should do your best to hook viewers within the first minute of your video.

Keep in mind, this needs to work in tandem with your video structure usually this happens naturally. A video hook needs to be engaging and relevant to the viewer. An example of a video hook that should be placed in the introduction of a video would be something along the lines of:.

This is an example of a good video hook, and this is what you should be doing in the introduction of your videos. However, having a video with decent video and audio quality is expected. When viewers watch a video with audio that is difficult to listen to, for example, they are more likely to leave the video quickly. This would lead to a poor average view duration.

Nowadays, mobile phones come equipped with fantastic cameras. Along with this, cameras and microphones have gotten less expensive. If your audio is low-quality, however, then making the needed adjustments is in your best interest. But, if poor equipment is used to create a video, then video might turn out to be low-quality. Video topics with a lot of views per unique viewers could also be your most popular content topics, and if you cover them more, you could generate more views, watch time, and subscribers.

This data tells you who your most engaged audience is and who your target audience should actually be. You can take the opposite approach with this data too. Subscribers are your most loyal fans. Subscribers are also important to your channel because YouTube will send them notifications about your new videos and feature them on their homepage.

Subscribers also watch twice as much video than non-subscribers , so the more subscribers you have, the more watch time your videos will collect. This data will tell you what video topics resonate with your subscribers and where to target new subscribers.

External referrals like social media or sites that embed your videos and YouTube referrals like search, the recommended section, and the homepage are all traffic sources. The Traffic Sources report shows you how viewers found your videos and what sources rack up the most views and watch time. You can use this data to better optimize your video promotion strategy. Editor's note: This post was originally published in July and has been updated for comprehensiveness. Originally published Oct 19, AM, updated October 26 Logo - Full Color.

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Marketing 8 min read. Watch Time Watch time is the total amount of minutes viewers have spent watching your videos. Average Percentage Viewed Average percentage viewed is the percent of each video the average viewer watched. Average View Duration Average view duration is the total watch time of your video divided by the total number of video plays, including replays. Audience Retention Audience retention shows you the percentage of viewers who watch and leave your video at every single moment of the video.

Image Credit: YouTube 5. Re-watches Re-watches are the amount of times viewers re-watch certain parts of your video. Image Credit: YouTube 6. Engagement Comments, shares, likes, and dislikes provides marketers with a lot of valuable qualitative data.